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What needs to be considered when personalising the experience

Find out why you should be investing in a personalised customer experience

IMRG - the UK's association for online retailers - supported by Adobe present an insightful report on how Personalisation can have a big impact on your business.

Personalisation - Creating the 1-2-1 relationship

Case studies, provided by Adobe, of how Personalisation has made a difference in terms of ROI

What is inside this report: 

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Front page of Adobe Personlisation Report

From collating key data to web design, this report offers information on how to personalise your online web experience

An exploration of why it is important Personalisation should be top of the retailers' to-do list

A definition of Personalisation

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