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Personalisation - Creating the 1-2-1 relationship

What is inside this report: 

An exploration of why it is important Personalisation should be top of the retailers' to-do list

Front page of Adobe Personlisation Report

Find out why you should be investing in a personalised customer experience

IMRG - the UK's association for online retailers - supported by Adobe present an insightful report on how Personalisation can have a big impact on your business.

From collating key data to web design, this report offers information on how to personalise your online web experience

Case studies, provided by Adobe, of how Personalisation has made a difference in terms of ROI

A definition of Personalisation

What needs to be considered when personalising the experience

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